• Fine collectible automotive memorabilia like factory drawings, prints, posters, books, brochures, artworks and rare parts. Read More
  • Limited edition artworks set (original factory) by Carrozzeria Touring Superleggera Srl. Read More
  • The must-have two volume boxed set (2 books + 10 drawings). Read More
  • Help us bring back the Stolen Children of Ukraine! Visit OFF-NGO.ORG for info how you can help. Read More
  • 1
  • 2
  • 3
  • 4


Ghia Chrysler Norseman
Ghia Chrysler Norseman
6.8/10 rating (4 votes)
No video selected.


After a few development prototypes and low-volume specials, in 1956 Chrysler finally commissioned Ghia to build a show car. The Chrysler Norseman was to be "the most automated car in the world". The design has been usually credited to Virgil Exner, however in reality most of the work was done by one of his subordinates ? Billie Brownlie. It was truly an innovative design, its most striking feature being the cantilevered roof, which was supported only at the rear pillars. There were no side pillars (and no vent windows ? another unusual feature for the time) and in front the roof sat directly on a frameless curved windscreen. To make things even more complex, there was an electrically-operated sunroof fitted - a very advanced feature at the time and extremely difficult to integrate into the slender roof structure. The interior had four leather bucket seats and a set of futuristic gauge pods, complete with luminescent paint at the back of front seats as an experimental method of lighting. The car was fully operational, with a 331 ci Hemi V8 (235 hp) and 2-speed Powerflite transmission, shifted by push-buttons. The chassis was most probably sourced from the Chrysler 300 "letter" series cars.

Chrysler ordered the car in dark green, with green and gray interior, while according to Exner it was to be painted silver. The reporters who saw the car in Italy, before shipping, wrote that it was finished in two-tone blue, with red leather and black accents.

Needless to say, such a complex design required a lot of time and money to be completed. It took the team, led by Sergio Coggiola, fifteen months and cost Chrysler over 150,000 dollars to finish the Norseman. Long as it lasted, the project was finished on schedule and on 17 July 1956 the Norseman, carefully packed in a wooden create, was loaded onto the board of a luxury liner of the Italian Line, operating between Genoa and New York. The ship's name was Andrea Doria.

Back in Highland Park, Michigan the Chrysler design team eagerly awaited the new show car that was planned to be a star of the 1957 auto show circuit. Although they designed it, almost none of them had seen the final creation in flesh. Instead of the car however, the forwarding agent delivered the news that Norseman had been lost forever.

On the evening of Wednesday, 25 July 1956, Andrea Doria was heading west through the New York Bay. It was the last night of the cruise, the ship was expected to dock in NY the next morning. At 11:10 PM, 40 miles off the coast of Nantucket, SS Andrea Doria collided in thick fog with MS Stockholm, a Swedish passenger ship on its way from New York to Gothenburg. Thanks to a swift and professional rescue operation, only 53 people (out of around 2500) perished in the catastrophe. Eleven hours later the Italian ship sank, taking all of its cargo, including the Norseman, 72 metres deep to the bottom of the ocean.

Since then, only one person has seen the car. In 1994 a famous wreck diver David Bright during one of his numerous expedition to the wreck found what he described as a "rusted hulk" of the Norseman. According to his description, the car's position in the wreck makes it almost certain that no-one will ever see it again. David Bright died in 2006 from decompression sickness after another of his divings to the Andrea Doria wreck.

Had the Norseman reached America, it would have certainly influenced the design of Chrysler cars in the late 50s/early 60s. As it is, only a few period photos are left for us to look at and think of the car that was once described as "the handsome lad who never made it to his prom."

Read our article by Pawel Golubinski here



Item views


Search encyclopedia on keyword

See the Coachbuilders Encyclopedia for the continuously expanding overview of designers, coachbuilders and their numerous creations from past to present.


Join our Coachbuilders Forum for additional coachbuilders related info, details, provenance, images and questions.

FORUM Search



  • 1


I am not a natural flatterer, I like to think that I "tell it like it is", politely I hope. So when I tell you that I am very impressed by the contents of your website, it is just not English politeness. I of course love the subject matter but you deal with it in an energetic and respectful manner. I am overwhelmed by the research that has gone into compiling the list of coachbuilders/bodybuilders for Europe and North America. I have never heard of the vast majority of them. Congratulations on an excellent website.
- N. Maltby of Car Scene International

We use Coachbuild.com almost daily as our main reference source!
- Schloss Dyck Classic Days

We use Coachbuild.com all the time for references!
- Pebble Beach Concours d'Elegance

We are very impressed by your website!
- Bicester Heritage UK

VintageAutoPosters West Coast Motors - Harley-Davidson Specials