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 Post subject: General Moretti info
PostPosted: Mon Jul 13, 2009 9:08 pm 
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Location: Brasil
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Post and discuss all general info about Moretti here.
You may start new topics on specific cars, projects and makes designed and/or bodied by Moretti.

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 Post subject: Re: General Moretti info
PostPosted: Sat Jan 23, 2010 8:52 pm 
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Location: Turin
Joined: Thu Jan 14, 2010 6:32 pm
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Moretti wasn't a simply coachbuilder, but he was a producer.
Moretti Motor company was founded in 1925 by Giovanni Moretti in order to design and build motorcycles, both of his own design and with agreements with other companies. Using the same motorcycle engines, Giovanni Moretti also dabbled in microcars in the late '20s and early '30s. In 1935 he produced his first conventional car: the 500 Moretti, a torpedo model with 3 front seats, with a Fiat 500 engine modified in the back. At the beginning of the WWII, Moretti realized a small electric powered truck (the Elettrocarro) with a weight capacity of 3 tons and a little aerodynamic electric powered car (the Elettrovettura) with 7 seats, proving his high capability in the engineering. In 1946, with the war over and thus demand for their commercial vehicles wavering, Moretti began the production of conventional cars in the new factory at via Mantova 34 in Turin, not very far from Lancia's factory. He came out with the 600 in 1950 and in 1953 with the 750. Various versions of the 750 were built during the '50s including estates, taxis, berlinas, coupes, single seat racing cars and commercial vehicles. Some competitive success was achieved in the '50s with the 600 and 750 models, even in the USA with the help of Moretti's local importer, the J.F.R. company.
A major shift in Moretti Motors' operations came in the latter part of the '50s when they ceased designing and building complete cars. In an effort to reduce costs and overhead, the company switched to using Fiat mechanicals and chassis for all of its conventional automobiles. Despite offering a full range of model versions based on the 750 (saloon, coupe, spider, estate and more) though, Moretti was still unable to compete with Fiat's 600, which cost almost half the price and consequently dominated much of the marketplace. Mass production of all models were subsequently slashed due to continued low sales and financial struggles. However, thanks to the friendship between Giovanni Moretti and Gianni Agnelli, Moretti Motors was able to strike a favorable agreement with Fiat to continue using the Fiat chassis for a series of special/low volume models. In the sixties, freed from the burden of design and construction of mechanical parts, Moretti turning out an impressive production on the basis of Alfa Romeo, Maserati and Fiat, always characterized by excellent levels of finish and assembly and, often, masterfully designed by Giovanni Michelotti which at Moretti, designed around thirty models.
In 1964 Moretti had 145 employees (120 workers and 25 employees), and its factory covers an area of 9000 square meters, while annual production was of the order of 1500 units.
In 1967 Moretti produced 2600 cars, in 1973 3292 were produced, and by 1974 production was down to only 1071.
Later, as production continued to fall, Moretti turned to producing personalised conversions of various Fiats such as 126 Minimaxi, 127 Midimaxi, 128 roadster and coupè, and Uno Folk, Panda Rock in the '80s.
Unfortunatly, in the December 1989, Moretti Motor company officially ceased operations.

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 Post subject: Re: General Moretti info
PostPosted: Thu Nov 12, 2020 7:06 pm 
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Location: MAnnheim/GER-EU
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